Delta 8 THC is becoming quite popular among THC enthusiasts, especially since it’s the legal form of the notorious Delta 9 THC. A growing number of Delta 8 vape businesses keep popping up, which means the competition is getting fiercer.
However, growing your Delta 8 vape business is a bit different from doing it with any other kind of business. You have to comply with many laws and regulations because THC is still a controlled substance, despite being federally legal.
One of the obstacles you may encounter when boosting your Delta 8 vape business is not running online ads for your products. That calls for a different approach to your marketing, so here are some of the most effective ways to go about it.
Run Educational Marketing Campaigns
“What is Delta 8 vape juice?” is probably one of the most common questions you get these days. Delta 8 THC is a relatively new market, which means many consumers still don’t know everything about Delta 8 products. Some of them may not have even heard about Delta 8 THC yet.
That’s why you should provide some educational content.
Educating your target customers on the effects of Delta 8 THC and your products’ potential benefits is the best way to offer them real value. If you provide an in-depth Delta 8 vs. Delta 9 comparison, you’ll help them understand your products better.
By highlighting the benefits and user experiences, you’ll help customers and prospects make an informed decision. Otherwise, many of them may stick with the familiar products, and your Delta 8 vape sales may not reach as high as you’d like.
Enriching your blog with informative, relevant, up-to-date content on Delta 8 THC will help you boost your online visibility. Google and other search engines will rank you high in SERPs, thus driving more organic traffic to your website.
Promote Your Products on Social Media
It’s safe to say that most of your target customers are social media users, so that’s where you should reach them. Social platforms are some of the best places to engage your target audience and forge strong customer relationships.
The key is to interact with them daily and keep educating them on all things Delta 8.
Many of your social followers may not check your blog as frequently, so they may miss out on important information on Delta 8 THC and your vape products. Use your social media account to share relevant, informative content that will help you spread the word about your business and generate more leads.
Social networks are ideal for promoting new products, too, and sharing information on the latest deals. You can organize giveaways as well, which are perfect for raising brand awareness and supercharging sales.
You can’t run ads on social media, but you can promote your products without falling into legal trouble. No laws or regulations prevent you from doing so.
Expand Your Product Catalog
If you offer just a few Delta 8 vape products, you may be losing many sales and growth opportunities. Even if you have a loyal customer base, they may be relying on your competitors for all those products you don’t have.
Expanding your product catalog will unlock more opportunities for growing your business. Make sure your vape products are available in many different strengths and sizes and consider throwing in some new, valuable accessories.
You can even create product bundles, which are sure to get you some repeat customers.
Make sure each product comes with a detailed description that includes all the ingredients. You can share information on the effects of Delta 8, how to use the products, and what dosage to use for specific results. The more helpful information you share, the more orders you’ll receive.
Share Certificates of Analysis
The best way to showcase your Delta 8 vape products’ quality and safety is to share their Certificates of Analysis on your website. Display each product’s CoA on its dedicated page, allowing consumers to download them for future reference.
Whether you’re a manufacturer or a supplier, the products you offer must go through third-party lab testing to ensure regulatory compliance.
Third-party labs test Delta 8 products for quality, purity, and potency. They ensure the products come from industrial hemp, contain no more than 0.3% Delta 9 THC, and are free of heavy metals, pesticides, GMOs, harmful additives, and other contaminants.
Your customers expect you to share such crucial information.
A CoA with a detailed list of all the ingredients, including their concentrations, will prove that your products are safe. That way, you’ll build trust and encourage consumers to purchase from you.
As you can see, boosting your Delta 8 vape business is relatively straightforward. Sure, online ads might give you better exposure, but not using them doesn’t mean you can’t grow your business quickly. The tips above can help you grow organically, which is a surefire way to long-term business success.