Bulk SMS marketing allows you to send text messages simultaneously to a large group of people. You can communicate with your audience as a group, which is the clear benefit of this method. This includes sending news about your brand or product and updating your customers with promotions and sales. Although you can reach large groups of people with email, social media, or other forms of traditional marketing, bulk SMS messaging offers some unique benefits that make it a powerful marketing tool beyond just communicating with your audience en masse.
Extremely High Open Rate
People check their cell phones approximately 150 times throughout the day, which means they check their phones at least once every seven minutes. Unlike most mass emails that get ignored, text messages have an open rate between 94% and 98%. This is much higher than emails, which only get opened around 22%. With SMS messaging, there’s a good chance that whatever you send will be opened and read. All you need to do is ensure that your content is engaging enough to hold your customers’ attention and convert them.
Easy to Send
Using bulk text software for SMS marketing is extremely simple. Modern platforms do not require any coding knowledge. All you need to do is prepare your SMS message as usual, choose who you want to send it to and send it. This technology’s simplicity makes it easy for almost any business to adapt to.
Furthermore, bulk SMS messaging is intuitive and can integrate into your current system. In most cases, you must take your contact list, turn it into a CSV file, and use it to generate your SMS marketing list.
Ignoring target marketing is unacceptable, even if you can send SMS messages to many people. You can customize your messages to meet your customers’ needs by segmenting your contact list and sending personalized messages based on their position in the sales funnel. Several programs enable you to personalize the text messages by including the customer’s first and last name and the date and time. Even though you are sending messages to a group of people, your customers receive messages tailored to their needs, making them feel their messages are specifically intended for them.
High Conversion Rates
The high conversion rate of SMS messaging results from its easy readability for customers who can opt-in to receive messages, indicating their interest, or opt-out when no longer interested.
Text messaging has an advantage over email, as it lacks spam folder barriers, providing easy access to your messages. Furthermore, you can enhance the attractiveness of your SMS messages by adding multimedia elements. Finally, you can motivate your customers to convert by including discounts or promotions tailored to their preferences and needs in your SMS messages.
The almost instantaneous delivery of SMS messages is crucial, particularly when you need to send time-sensitive information. For instance, restaurants that deliver food may want to notify customers about a lunch special available only for the next few hours. The ability to send time-sensitive SMS messages is an additional tool that can encourage customers to convert.
How Organizations Are Using Bulk SMS
Every industry is utilizing bulk SMS messages to enhance their communication strategies, not only for marketing and sales but also to drive foot traffic and supplement email lists.
Moreover, bulk SMS messaging is an effective means of improving employee communication. Employees often receive numerous emails that they don’t read, rendering timely reminders and new programs useless. However, bulk SMS messages sent to employees can be automatically followed up if there is no reply.
In addition, many organizations are employing bulk SMS to strategize and organize emergency response plans. Whether dealing with an active shooter or inclement weather, SMS messaging can help fill communication gaps in any organization’s strategy. Emergency messages can be sent with just a few clicks.
Make Use of an Effective Tool
SMS is a more useful tool today than when it was introduced two decades ago. Using the right platform, you and your organization can most effectively send bulk SMS messages.