Business owners have a wide range of modern text messaging options to take advantage of. These include SMS and MMS messages. SMS has long been a staple of modern business marketing. However, it has recently been joined by a new system that many cutting-edge entrepreneurs find even more useful. MMS messaging has proven to be a game changer.
MMS Brings a Whole New Engagement Level
MMS providers have the edge over SMS text vendors in a number of key areas. This is because the MMS system represents a natural development from its predecessor. SMS was previously hailed as a major success because it improved email in a radical fashion. For example, open rates for emails are still only 20%, while open rates for text messages are 98%.
However, MMS messaging goes even further beyond the already amazing ROI that SMS can provide. This is because it offers a far more informative and engaging spectrum of media for the recipient to absorb. SMS consists of straight text. MMS can include pictures, GIFs, videos, and audio files.
You can take advantage of the wide selection of available media to set the tone of each message. You can send comical animations to younger customers while providing older ones with more serious video content. This variety allows you to customize texts to each segment of your demographic.
The potential for engagement is thus set at an even higher level. Some of your more conservative customers may still prefer the older method of engaging solely via text. But the vast majority of younger and more tech-savvy customers will warmly embrace the many-hued rainbow of media that MMS can offer.
MMS Texts Can Be Longer and More Detailed
MMS messages aren’t limited to 160 characters. With MMS, you can send texts that go on for an epic 1,600 characters. You can also include up to 10 images of your choice. This makes for a far more detailed message that can lay out every last bit of info that you care to share.
The potential for expressing a unique personality that brands your business is thus magnified. You can use this system as a forum that sets you apart from your rivals in the industry. The only boundaries are the scope of your creative imagination and the size limit that is specified by your telecom carrier.
A New System for Personalized Customer Shopping
The idea of personalized online shopping involves getting an accurate picture of each customer’s individual styles and buying preferences. It also allows business owners to target their audience with products that are personalized to fit with each customer’s personal tastes. MMS offers a wider scope for fully realizing this concept.
The system allows shoppers access to a handy tool that gives them a range of different purchase options. MMS goes beyond the ability of SMS in that it does much more than merely describe an item in written terms. It can also illustrate the item with photos and video content. Customers thus have a much clearer idea of what the product can offer them.
This is the exact kind of personalized marketing touch that many viewers need to push them all the way through the customer journey. You can craft an MMS message that contains all of the elements that can guide them from their initial curiosity to their final decision. Where SMS entices through intrigue, MMS seduces by offering the whole enchilada.
Discount Codes and Coupons Can Be Shared
You can also continue to use MMS to continue many of the classic customer-grabbing options that proved successful via SMS. These include the ability to share a wide range of promotional discount codes, coupons, and other offers. In fact, thanks to its higher character and image limit, you can send out more QR codes and coupons than ever before.
Business owners will already know the potential for engagement that these coupons and promos can bring. The fact that MMS improves on their presentation ought to be a serious enticement to make a move to the new system. At the very least, it proves that MMS has taken its place as a permanent institution.
